The website I picked for my case study is NewNowNext.com. This is a website focuses on (gay) popculture.
The website is owned by Logotv- a small American LGBT tv channel. Therefore, a lot of the published articles are related to Logotv's most popular program; Rupaul's Drag Race.
Logotv itself is owned by Viacom International- which means they also own NewNowNext. This is only mentioned in small writing at the bottom of the page, but NewNowNext gives away a few hints about their owners- for example, they plug websites in a sidecolom titled 'stuff we like'. One of the websites that stood out as very random and unrelated was an MTV related website. This is obviously owned by Viacom International and that, therefore, offers the explanation as to why it is plugged on NewNowNext.
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